Marketing majors learn the art of creating and selling products and services in a way that makes consumers want and need them. In this program, creative and analytical skills come together. You can expect courses in psychology, economics, strategy, product development and advertising.
Many Marketing majors pursue college or university bachelor's degrees because employers prefer a 4-year education. That said, some students start in an associate transfer degree program at a community college. And students who are looking for entry-level positions, to qualify for a marketing training program or who already have a bachelor's degree in another business major can enroll in certificate, associate career training or master's degree programs. These 1 to 2-year programs are offered at technical schools, career colleges, online schools, community colleges, 4-year colleges and universities.
The most successful Marketing majors are creative, decisive, highly motivated and computer savvy. A professional demeanor, resilience against stress and great communication skills including persuasive pull are all helpful qualities, too.
Prospective Marketing majors may also wish to explore other majors in the field, which can offer a more focused education including: International Marketing, Marketing Research, Marketing/Marketing Management, Music Management and Merchandising, and Selling Skills and Sale Operations.
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Abilene ,
TX
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Albany ,
GA
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3,022 per year
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Muncie ,
IN
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6,458 per year
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Burlington ,
VT
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MA
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