- ARTS & HUMANITIES
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- Creative Writing
A program that focuses on the process and techniques of original composition in various literary forms such as the short story, poetry, the novel, and others. Includes instruction in technical and editorial skills, criticism, and the marketing of finished manuscripts.
- Film and Theater
- Acting
An acting program instructs individuals in the art of communicating dramatic information and ideas in a natural and believable fashion. This program includes instruction in voice and acting speech, stage dialects, movement, improvisation, acting styles, theatre history, script interpretation, and actor coaching.
- Directing and Theatrical Production
A program that prepares individuals to manage the planning, design, preparation, and production of plays and other theatrical entertainment programs. Includes instruction in theatrical design, program management, dramatic production, rehearsal management, personnel management and casting, actor coaching, directing concepts and techniques, theater history, scene work, script interpretation, business management, marketing, public relations, and communications skills.
- Drama and Dramatics/Theatre Arts
A program that focuses on the general study of dramatic works and their performance. Includes instruction in major works of dramatic literature, dramatic styles and types, and the principles of organizing and producing full live or filmed productions.
- Dramatic/Theatre Arts and Stagecraft
- Technical Theatre/Theatre Design and Technology
A program that prepares individuals to apply artistic, technical and dramatic principles and techniques to the communication of dramatic information, ideas, moods, and feelings through technical theatre methods. Includes instruction in set design, lighting design, sound effects, theatre acoustics, scene painting, property management, costume design, and technical direction and production and use of computer applications to support these functions above.
- Music
- Music Performance
A program that generally prepares individuals to master musical instruments and performing art as solo and/or ensemble performers. Includes instruction on one or more specific instruments from various instrumental groupings.
- Performing Arts
- General Dance
A general program that prepares individuals to express ideas, feelings, and/or inner visions through the performance of one or more of the dance disciplines, including but not limited to ballet, modern, jazz, ethnic, and folk dance, and that focuses on the study and analysis of dance as a cultural phenomenon. Includes instruction in technique, choreography, Laban notation, dance history and criticism, and dance production.
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- BUSINESS
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- Business/Corporate Communications
Learn to function in an organization as a composer, editor, and proofreader of business or business-related communications.
- Marketing
- Marketing/Marketing Management
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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- COMMUNICATION & MEDIA
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- Broadcast Journalism
This program teaches individuals the methods and techniques for reporting, producing, and delivering news and news programs in all audio/video mediums. Individuals in this program learn the skills to become journalists, editors, producers, directors, and managers. The program includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics.
- Communication Studies/Speech Communication and Rhetoric
A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts. Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications.
- Digital Communication and Media/Multimedia
A program that focuses on the development, use, and regulation of new electronic communication technologies using computer applications and that prepares individuals to function as developers and managers of digital communications media. Includes instruction in the principles of computers and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues.
- Film/Video & Cinematography
Learn to communicate dramatic information, ideas, moods, and feelings through the making and producing of films and videos. This major includes instruction in the theory of film; film technology and equipment operation; film production; film directing; film editing; cinematographic art; film audio; techniques for making specific types of films and/or videos; the , use of computer applications to record or enhance images, audio or effect and the planning and management of film/video operations.
- General Journalism
A program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. Includes instruction in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism.
- Political Communication
A program that focuses on human and media communication in the political process and that prepares individuals to function as members of political and public affairs organizations, political campaign staffs, and related government and media entities. Includes instruction in media effects, political speaking and debating, political advertising and marketing, image management, political journalism, opinion polling, and aspects of print and broadcast media related to the production and distribution of media messages in political settings.
- Radio and Television
A program that focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and that prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology.
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- EDUCATION
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Drama and Dance Teacher Education
A program that prepares individuals to teach drama and/or dance programs at various educational levels.
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- HEALTH & MEDICAL SERVICES
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Communication Disorders
A program that focuses on the general study of the application of biomedical, psychological, and physical principles to the study of the genesis, development, and treatment of speech, language, hearing, and cognitive communication problems caused by disease, injury, or disability. Includes instruction in language science, hearing science, speech and voice science, biology of communication, behavioral linguistics, psychology, and applications to the development of diagnostic and rehabilitative strategies and technologies.
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- INTERDISCIPLINARY STUDIES
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Multi-/Interdisciplinary Studies
Any instructional program that is derived from two or more distinct programs to provide a cross-cutting focus on a subject concentration that is not subsumed under a single discipline or occupational field.
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- ARTS & HUMANITIES
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Creative Writing
A program that focuses on the process and techniques of original composition in various literary forms such as the short story, poetry, the novel, and others. Includes instruction in technical and editorial skills, criticism, and the marketing of finished manuscripts.
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- BUSINESS
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- Business/Corporate Communications
Learn to function in an organization as a composer, editor, and proofreader of business or business-related communications.
- Marketing
- International Marketing
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
- Marketing/Marketing Management
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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- COMMUNICATION & MEDIA
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- Broadcast Journalism
This program teaches individuals the methods and techniques for reporting, producing, and delivering news and news programs in all audio/video mediums. Individuals in this program learn the skills to become journalists, editors, producers, directors, and managers. The program includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics.
- Digital Communication and Media/Multimedia
A program that focuses on the development, use, and regulation of new electronic communication technologies using computer applications and that prepares individuals to function as developers and managers of digital communications media. Includes instruction in the principles of computers and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues.
- General Journalism
A program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. Includes instruction in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism.
- Health Communication
A program that focuses on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. Includes instruction in the development and use of health-related and care-related messages and media; the goals and strategies of health care promotion; relationships, roles, situations, and social structures in the context of health maintenance and promotion; and applications to disease prevention, health advocacy, and communications concerning treatments.
- Publishing
A program that focuses on the process of managing the creation, publication, and distribution of print and electronic books and other text products and prepares individuals to manage the editorial, technical, and business aspects of publishing operations. Includes instruction in product planning and design, editing, author relations, business and copyright law, publishing industry operations, contracting and purchasing, product marketing, electronic publishing and commerce, history of publishing, and professional standards and ethics.
- Radio and Television
A program that focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and that prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology.
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- EDUCATION
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Drama and Dance Teacher Education
A program that prepares individuals to teach drama and/or dance programs at various educational levels.
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- HEALTH & MEDICAL SERVICES
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Speech-Language Pathology/Pathologist
A program that prepares individuals to evaluate the speaking, language interpretation, and related physiological and cognitive capabilities of children and/or adults and develop treatment and rehabilitative solutions in consultation with clinicians and educators. Includes instruction in the anatomy and physiology of speech and hearing; biomechanics of swallowing and vocal articulation; communications disorders; psychology of auditory function and cognitive communication; language assessment and diagnostic techniques; and rehabilitative and management therapies.
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